The Les Paul Electric Guitar is one of the most popular Gibson and Epiphone guitars sold by Guitar Center. There are many variations of the guitar, creating an extensive product selection.

Guitar Center needed a microsite to help customers easily discover any type of Les Paul guitar and lead them into a targeted shopping experience.

I was tasked with the challenge of creating the Les Paul microsite to increase sales for Guitar Center. The goal was to create an appealing and SEO friendly user experience across any desktop, tablet or mobile device.

After launching, the Les Paul microsite was successful at increasing sales and earned an extended life cycle in Guitar Center’s online marketing plan.

Solution