The At: Guitar Center Web Series delivers premium content with the goal of enhancing brand recognition, artist relations, and product advertising.
I was tasked with the challenge of creating the web series website to serve millions of visitors. The goal was to create a web media player that was both visually appealing and functionally efficient.
Guitar Center received great success from the web series through increased sales, enhanced brand recognition, and improved artist relations. Just four short years after the website launched, the At: Guitar Center Web Series won: The Telly Awards, New Media Awards, and The Webby Awards.
Branding: UX Design
Branding: UI Design & Development